Haha. You know, honestly, I was taking it as a given that a business didn't care about loyalty and so, from that perspective, it's only reasonable that company loyalty would harm more than help, both personally and professionally, and so should be avoided. (And I did mean brand allegiance too, yeah.) But you're right that businesses actually responding to and rewarding loyalty (to a degree) would be beneficial too. For some reason the idea of a business doing that never even occurred to me.
When you get right down to it, Business is just another division of human cooperation, the good ones, at least in my understanding, coming close to being worth the sum of their parts.*
A tool that’s so likely to be misapplied.
Yeah, now I’m going to stop before I get into the romanticizing.
* Being worth more than the sum of their parts? Probably undervaluing those parts. (SEE: Carbon Footprint for one example)